The first display of its kind put in service by DART, the kiosk provides interactive information for the seven million passengers arriving in Dallas each year to help them transition from airline travel to DART rail and bus services. The interactive kiosks provide route information into wayfinding messages that users can easily read and understand.
“DART is always looking for ways to better engage riders and potential riders at all points of contact, and this Interactive map is a perfect tool to provide information on how to ride and where customers can go as soon as they land at the airport,” Nevin Grinnell, DART Vice President of Marketing and Communications and Chief Marketing Officer, said.
“DART is a recognized leader for customer-focused innovation,” commented Rick Wood, CHK America’s President and CEO. “Deploying the ConnectPoint® Interactive Kiosk at Love Field is a significant step forward in providing airline passengers with the information they need to successfully transition to DART’s outstanding transit services.” The web-enabled ConnectPoint® Interactive Touchscreen Kiosk integrates with tracking and location systems, scheduling systems and other DART information systems to provide comprehensive information to customers. Touchscreen technology allows for intuitive interaction with the information to explore transit options and to create specific routes, including an overview of entire routes, next departure times as well as detailed local mapping for each stop. The kiosks also provide trip-planning tools that include detailed travel directions for public transportation, cars, bicycling and walking. Texting and email options are also included for easy transfer to a mobile device. The kiosk also has the ability to push out route deviations as they happen, generate revenue via location-based advertising and leverages smart phones at the decision-making point (i.e. the stop).
CHK America has invested a significant amount of capital and human resources into developing its new suite of digital products, marketed under the ConnectPoint Digital banner, that will appeal to today’s tech savvy riders, providing a higher level of customized information to meet their “on the go” planning needs. Additional products include ConnectPoint® Digital Bus Stops that are solar or battery powered and can easily be mounted directly to poles; the ConnectPoint® Dashboard that displays current transportation options using existing infrastructure and can be deployed on any screen with a variety transportation feeds available to your agency including Uber, Lyft, Bikeshare, etc.; and The ConnectPoint® SmartStop™ featuring two 13” digital bus stop displays at the top of the pole, and a 10-inch interactive tablet at waist level, providing unprecedented flexibility to transit agencies wishing to provide the most current information to their customers.
Three.Sixty Marketing & Communications
firstname.lastname@example.org Morgan Lyons
Dallas Area Rapid Transit